Win Clients, Judges and Juries Every Time:
Neuroscience Makes it Possible.

Reason and logic build a case and establish credibility, but new research
reveals a startling conclusion: Logical argument does not persuade.

If you want to increase your win ratio as well as your income, you’re in the right place. You’re about to learn how to use this critical insight to your advantage – how to identify the real motivating factors that actually do persuade, and use them to

• Motivate others to act
• Produce agreement, compliance, and results
• Generate change, growth, and profit
• Make important things happen with, and through others
• Sell your services, your recommendations, yourself
• Trigger YES decisions

Aristotle said “Reason and logic are the best route to persuasion.” It’s taken 2,500 years and the advent of in-vivo brain imaging, but we now know that Aristotle was wrong. How wrong? Neuroscience reveals that the human brain is not just reluctant to use reason and logic for decision-making, but is in fact 100% incapable of doing it.

The brain requires 300% more caloric energy to engage in
logical reasoning than in “mental cruising.”

While some scientists are unraveling the human genome, defining how DNA affect our bodies, others are unraveling the secrets of the brain, exploring how it processes decision-making. And it turns out that emotional triggers are more influential – far more influential, in fact – than we ever knew.

According to New York University Neuroscientist Joseph LeDoux, the amygdala (the emotional part of the brain) controls the cortex (the thinking part) – not the other way around, as previously thought. The book and PBS series entitled “The Secret Life of the Brain,” funded principally by the National Science Foundation, described the discovery this way:

We are not thinking machines. We are feeling machines that think.

How, then, do we most effectively persuade the prospect to engage the firm? The judge to agree with us? The jury to decide in our favor? We activate the human emotional guidance system: the emotional triggers. That’s how we get the verdicts we seek, the clients we want, the success we desire.

Grow your practice with persuasion that works.

If you don’t know about the amygdala and how it operates, you
are limiting your ability to influence and persuade.

We all like having the facts in order to feel like we’re making an informed decision, but the part of the brain that actually seals the deal is the the amygdala [uh-mig-duh-luh], the brain’s emotional headquarters. Without a green light from it, we literally cannot decide. We are physiologically hard-wired to let our amygdala make the first and final call.

It’s not that logic has no place in decision-making. But logic tends to come later, after the decision-maker has responded to his or her internal triggers. For example, when people are in the market for a house, they’re often drawn to the one that “feels right.” Practical factors play a role in the assessment, but the response, the inclination – and, ultimately, the decision – is emotional. Later, when discussing the decision with others, the talk is likely to be more about the logical aspects—the great neighborhood, easy access to the transportation, a good school system, etc.

How can you use this insight to influence and persuade?

By actively managing an existing natural process, you turn
the tide of decisions and events in your direction.

Skilled, sophisticated persuaders don’t demand 300% more energy for decisions. They help people make easy decisions by learning what they want, doing the heavy thinking for them, and then determining how to advance the discussion in the most productive direction.

Attorneys armed with persuasion science evaluate which of the 7 Triggers will apply to a particular individual or situation. Then, they carefully frame and deliver their presentation based on those triggers. They use facts and figures only when needed – to support a triggers-based decision.

These are the legal professionals who are closing business and winning cases more easily and more often.

Add the unfair advantage to your arsenal.

Use the convenience of an e-learning master class to get up-to-speed on
what really matters in closing business and winning decisions.

With your purchase of the 7 Triggers program you get a full year’s access to the My 7 Triggers Personal Achievement Center, a web-based learning management system (LMS), providing a host of valuable features:

★ No waiting for mail – just purchase, click, and learn.
★ Nothing to download; no frustrating technical issues.
★ Access 24-7 from anywhere – office, home, travel.
★ Free, automatic updates of program content and tools.
★ Post questions and comments to 7 Triggers experts.
★ Forum area for meeting and sharing with others.
★ Member access to new materials and tools.

The program covers the full spectrum, from the basics to the
finer points of Trigger-powered persuasion, including:

Accelerated e-learning , plus the tools to apply new skills.

★ Multimedia elements illustrate principles and techniques using a range of business examples.

★ Program prompts encourage you to supply your own real-world examples.

★ Interactive features aid in comprehension and associate skills and with self-selected scenarios.

★ The YesMaker Action Plan for Advanced Client Intelligence puts the principles of the 7 Triggers in a format that you can use for every case and business opportunity.

If you want to do more than just “become knowledgeable,” if you want to put into action the ideas, techniques and tools that will increase your influence and escalate your fortunes, take this course.

Be advised: This is an intensive program. It will challenge the way you think about your business. And it will give you specific methods and tools – not just concepts and principles – to accomplish your own personal and professional goals.

And just in case your classical training has made you properly risk-averse, you have a 100% Money Back Guarantee. Examine the program, try it, use it for a full 60 days without risk.

The decision to raise your game is an honorable verdict.

Your success is about more than money, prestige, and reputation. It’s about delivering to your clients, partners, colleagues and family in the smartest and most effective way possible. It’s about results.

Invest in the success of all your interactions. Get the decisions and actions you seek. Learn and apply the 7 Triggers system now, and you will get immediate results – and a success method to last a lifetime.